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| Aon Chooses to Implement IBM Cognos 8 BI for Salesforce Cognos, an IBM company, announces that Aon has chosen to implement IBM Cognos 8 BI for Salesforce. Aon, one of the world's largest publicly traded insurance brokers, is using the Cognos solution to gain greater visibility of its sales and marketing pipeline. The technology's unique ability to allow brokers, account managers, and customer service representatives to access both current and historical in-house data, as well as data held in Salesforce Software-as-a-Service (SaaS) CRM, is critical to providing the insight Aon needs to manage overall sales performance, globally. The company needed to be able to report on sales campaign and opportunity data, and communicate this better throughout the business to all decision-makers. As a result, it introduced a single sales and marketing platform across the company to provide consistent and standardised processes. Through the Cognos reporting function, staff have access to up-to-date reports, so they can ensure the sales process is delivered in the most efficient manner possible and make effective business decisions. This also allows them to rank the customer-facing sales staff, helping them increase their selling potential and better service Aon customers. Aon now uses a 'Revenue Engine', which combines data from IBM Cognos 8 BI, Salesforce.com and other in-house systems. This will build customer relationships and drive revenue through continuous improvements to the sales and marketing process in response to customer needs. write your comments about the article :: © 2008 Computing News :: home page |