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Clickatell Named Finalist for Best Mobile Enterprise Software Solutions

Clickatell announces that it has been nominated as finalist for "Best Enterprise Software" in two product categories: "Best Mobile Developer Tool" & "Best Mobile Marketing Solution" as part of the MobileVillage 2008 Mobile Star Awards. Clickatell has been nominated for its SMS Gateway and its Multimode Mobile Messaging platform. The seventh annual Mobile Star Awards competition honors the top companies, products, deployments, and leaders in mobile and wireless technology.

Clickatell serves the IT Developer-centric Enterprise market via its world first (launched in 2000) self-provisioned, software-as-a-service (SaaS) Clickatell Messaging Gateway, which makes it fast and easy for any organization to set up and implement text-based messaging solutions to reach customers using cell phones. Clickatell's Enterprise Messaging Gateway includes a series of open and well-documented APIs that support a set of common protocols, such as the popular HTTP for interfacing and data exchange, FTP to upload files, XML for structured data, SMTP to connect e-mail to SMS, or Windows COM to integrate directly into applications. Script libraries and comprehensive integration specification documents are provided with each protocol. IT Developers world-wide connect daily to Clickatell's Messaging Gateway for immediate access to enterprise-class SMS services – enabling anytime, anywhere mobile messaging delivery for enterprise applications.

Clickatell also serves the Enterprise and Government market segment with its Clickatell Multimode Messaging Manager, which provides assured delivery of real-time disaster and critical alert messages across multiple messaging channels. Clickatell's Multimode Messaging Manager is a multi channel messaging application that can be integrated with any enterprise or public safety system. A messaging event - such as a status update or transaction alert - generated by an enterprise application is forwarded to the Multimode Messaging Manager via a set of open APIs, automatically transcoded into the right format and delivered in real-time to the recipient's device (e.g. mobile phone, landline, fax, pager, PC or any IP connected device). The Multimode capability allows messages to "switch" between these communication channels. Assured message delivery makes it ideal for emergency alerts, business continuity notifications and multi-channel marketing applications.



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