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| Wapple Turns Print Interactive With Wapple Canvas Zest, the latest mobile internet site builder and publishing tool from Wapple, it is now possible to make traditional print media interactive by linking it directly to the mobile web. Wapple Canvas Zest automatically generates a unique data matrix code and QR code for each mobile web page created, which can be printed on advertisements, magazine articles, or even posters to provide an immediate call to action. When the code is scanned by a mobile camera phone it links straight through to the promoted page - anything from further information and registering interest, to a competition entry, buying concert tickets or other product purchases. Datamatrix and QR codes are barcodes consisting of a totally unique pattern of black and white squares that act as a quick link through to a specific mobile web page. When using Wapple Canvas Zest to design and publish a mobile website, these codes are automatically generated and can then be printed wherever required. Once the codes are scanned into the mobile device, consumers can quickly and easily access promoted content any time and any where they are. And unlike SMS triggers it is a free service. write your comments about the article :: © 2008 Computing News :: home page |