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| Truvo Mobile Goes Live in Belgium with mobilePeople Truvo, a local search and advertising publisher operating across 6 countries, has launched a downloadable Java search service for mobile users in Belgium based on mobilePeople's liquid platform. Truvo, formerly called World Directories, is the first international directory publisher to add multiple content sources in a searchable format next to their own yellow and white pages listings. Truvo's searchable content includes yellow pages (Pages d'Or), white pages (Pages Blanches), full news content from hln.be, weather from Meteo, a mobile web search as well as ringtones and wallpapers. The integration of different content sources will increase traffic in Truvo's mobile portal and ensure the stickiness of the service with users. The Truvo Mobile platform will undertake a search across all data sources and return results by each content source. Then, using a drop down menu, the user can also select to search per source. Users can save results to their phonebooks, call a business directly and contact a company by sending an email directly from the results. The solution is available in both French and Dutch and utilises a single search box approach. The liquid MAP solution provides the option to display the results of businesses or people on a fully realised map which also allows zooming and panning. Additionally users can click on a point of interest and they will receive additional information in a pop-up menu. The user can then highlight an entire street and view information on it just by clicking through. MobilePeople utilises Scaleable Vector Graphics (SVG) considered superior to other map technologies that allow less traffic cost for the user. In April 2008 Truvo launched the Java client based mobile search solution with mobilePeople in Belgium. Further country launches in Portugal and the Republic of Ireland are scheduled for the coming months. write your comments about the article :: © 2008 Computing News :: home page |