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| Comodo Issues New eCommerce Accelerator Kit Comodo says that using its eCommerce Accelerator Kit can help business improve their online performance. Comodo's new eCommerce Accelerator Kit includes EV SSL certificates, HackerProof and UserTrust, which together are designed to deliver important trust indicators to site visitors that help accelerate visitor conversion, improve user interaction, and create trusted transactions. Cumulatively, these solutions helped ExcaliburCutlery.com realize a significant increase in business including an average 250% increase in the value of each transaction. Before the deployment of the eCommerce Accelerator Kit, an average sale on ExcaliburCutlery.com was $34. After the solution was deployed, average transaction value rose to $120. This improvement was in addition to a significant increase in site traffic conversion. The Comodo eCommerce Accelerator Kit features: 1) Website security and identity assurance with EV SSL Certificate EV SSL certificates provide eMerchants with the ability to reassure site visitors about the verifiable identity of a site with EV SSL certificates. EV SSL certificates deliver improved customer trust by providing important trust information, unavailable in other SSL certificates, including: - Business identity confirmation using a new green indicator in the address bar; - Access to further trust information in the URL including the credentials of both the site owner and the Certification Authority that verified the information in the certificate. The result is that consumers can be confident that they are on an authenticated site and not a phishing site. 2) End User protection against hackers verified with HackerProof Service HackerProof is a service that drives visitor conversion by certifying that the site has been tested and meets Comodo's stringent "anti-hacker" security standards. As proof of their "anti-hacker" status, these eMerchants can display the HackerProof trust mark which is highly valued by eMerchants as an endorsement of the site's credibility as over 100 million people associate the Comodo brand with security. Importantly, unlike other competitive providers, Comodo offers this advanced service for free until the eMerchant sees at least a 5% increase in site conversion rates. 3) Social authentication of site's performance with UserTrust Feedback Platform. UserTrust is a free feedback platform for eMerchants to help them harness the power of customer feedback in order to optimize visitor conversion. When customers rate a company through UserTrust, subsequent visitors benefit from seeing previous users' experience and feedback. This drives "distributed" social authentication of a site's ability to deliver on its promises. To date, hundreds of eMerchants have created more trusted sites using active management of customer feedback: - Capture customer feedback for analysis and future promotional opportunities. - Manage negative feedback to improve business results. - Mine data for service or solution gaps to generate more loyal customers. - Create viral marketing conversion campaigns to attract new customers through endorsements from existing satisfied customers, (e.g. tell a friend program). write your comments about the article :: © 2008 Computing News :: home page |