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Velocix and MediaMelon Announce Partnership

Velocix and MediaMelon have announced a partnership to deliver HD videos on behalf of content owners. MediaMelon enables content owners to deliver HD quality videos over the Internet that can be accessed and played from any web browser. MediaMelon is using an innovative combination of internet delivery services, including a blend of Peer to Peer (P2P) and network caching, to provide viewers with flawless playback of HD quality video every time, without interruption.

P2P is widely recognized as a highly effective technology that enables new levels of scalability to large audiences and improved economics for video distribution. However a fundamental limitation is that delivery performance can vary dramatically, based on popularity of content being distributed. Viewers of popular content will receive a high quality experience as there will be many sources available. For less popular content, or newly released content which has yet to become widely distributed, viewers will get a poor experience as there will be fewer 'peers' sharing the video.

Velocix digital delivery services are designed specifically for large digital assets such as high definition video, and Velocix Network cache delivery evens out the "bandwidth troughs" associated with standard P2P-only solutions. These capabilities combined with MediaMelon's set of higher-layer network services and browser web-links, provides content publishers the flexibility to offer HD videos from a variety of websites, ensuring good user experience and monetization capabilities.



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