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| Velti Announces a Very Successful 2007 Velti has announced a very successful 2007, with revenue up 75% on the previous year. At Mobile World Congress 2008, Velti announced the launch of the latest version of its Mobile Marketing Platform version 4 (MMP 4.0) along with significant new customer wins and updates including Johnson & Johnson, Microsoft, LMVH's Hennessy, Pepsico, Colgate-Plamolive, Ferrero, Barcardi, MTV, CBS, Vogue Magazine and Mastercard. MMP 4.0 features enhanced advertising and marketing solutions spanning multiple mediums including mobile communities, games and applications. Using MMP4.0, advertisers and operators can offer consumers a unique, personalised mobile marketing experience using loyalty schemes, mobile coupons, social networks and other interactive activities Besides the Version 4.0 launch, Velti is also announcing significant customer wins and contract extensions. Its work with Johnson & Johnson for example, includes a mobile advice-based community for mothers-to-be; in this case Velti MMP was used to design and execute an integrated mobile marketing and advertising campaign targeting the Hispanic U.S. market. In another very interesting mobile campaign, new client Kellogg's has launched an on-pack short code promotion for instant win prizes with very successful results. Moreover, in 2007 Velti has created a number of brand loyalty building campaigns for major Operators in Europe, such as Orange UK. The UK mobile operator partnered with Velti to launch an online and mobile music community which offers a priority mobile ticketing notification and purchasing service. The campaign is aimed at engaging and developing a direct and interactive relationship with customers, allowing users to receive notifications regarding their favorite artists' concerts and reserve tickets via the mobile. Velti's work with mobile operator MTEL on a short code competition led to the country's most successful mobile campaign with over 12.5m messages from a subscriber base of just 4.5m while a Bacardi campaign for mobile invitations to parties had to close early due to its success. Finally, in 2007, Velti and the Interpublic Group announced the launch of Ansible, their joint venture which has formed a dedicated mobile marketing agency. Ansible operates in North America and Europe, with plans to open full-service offices in Asia and is using Velti's MMP to offer mobile strategy, creative development and campaign management, leveraging best-in-class technology and expertise. Ansible has made excellent progress since its commercial launch in September 2007, having signed up 5 Fortune-50 customers for mobile campaigns in North America, Europe and Asia. write your comments about the article :: © 2008 Computing News :: home page |