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AdaptiveMobile Signs Deal with Etisalat

Etisalat, a telecommunications company based in the United Arab Emirates, announces it will launch a new anti-spam service that provides its customers additional protection against the inconvenience caused by un-solicited SMS messages (SPAM) received from overseas sources.

The service is delivered by a software package called 'PolicyFilter SMS', from AdaptiveMobile that filters all Short Message Service received by Etisalat's network from overseas sources, which aim to target Etisalat's 6.4 million users. The product identifies any International Incoming SMS traffic considered as SPAM that could impact Etisalat's customers, causing inconvenience to the individual and a degradation of the quality of service delivered by the Etisalat network. The implementation in Etisalat's network ensures its customers are proactively protected from international SMS SPAM. The solution has been customised for the Arabian market using both Arabic and English languages.

AdaptiveMobile provides unified mobile customer protection across all mobile technologies, security threats and media types. This includes protection against illegal or inappropriate content, viruses and malware, unsolicited messaging and unauthorised communications. It allows mobile operators to offer parental controls to protect minors, and to extend corporate security policies through to mobile assets. It works across all mobile services (WAP, SMS, MMS, email), all forms of access (Mobile, including GPRS and 3G mobile, WiFi, WiMax) and for all media, including mobile internet, text, images, music, voice and video.

AdaptiveMobile has forged strategic partnerships with leading network infrastructure providers such as Cisco and HP, and has strong relationships with enterprise security companies such as Symantec, McAfee, Trend Micro, Sophos and Websense for anti-virus signatures, anti-spam and Internet categorisation filtering.



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