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Global Brands Go Mobile with Adobe Flash

Adobe announces that major content providers, including MTV Networks, the Nasdaq Stock Market, eBay, Reuters, Dolce & Gabbana and others are using the company's Flash Player compatible mobile products and solutions to extend their brands to the handheld market. Leading companies are adopting Adobe Flash Home, a new mobile application for rich, dynamic home screens, and Adobe Flash Cast 2 technology, the next generation offline portal solution, to deliver high-impact user experiences and provide instant access to data services.

The new Adobe Flash Home application combines customizable data-enabled wallpapers and home screens with live data services to provide users with more personalized mobile experiences. By enriching the idle screen with branded content, users can instantly access more expressive, visually rich content. A major update to Adobe's offline portal solution, Flash Cast 2 delivers rich, easy-to-use data services through mobile applications such as news, sports or entertainment channels. Licensed by operators like NTT DoCoMo, Verizon Wireless and Chunghwa Telecom, Flash Cast offers operators the ability to tailor mobile experiences based on subscriber's profiles and device capabilities while reaching high volume, mass-market handsets.

With more than 450 million mobile devices powered by Flash shipped to date, and established partnerships with operators and handset manufacturers worldwide, Adobe's mobile solutions deliver engaging experiences across a wide range of handsets, mobile devices, networks and operating systems.

In addition to Flash Home and Flash Cast, Adobe also offers Adobe Flash Lite technology, the company's Adobe Flash Player runtime specifically designed for mobile and consumer electronics devices. With more than 150 percent year-over-year growth worldwide of devices shipped with Flash Lite, Flash Lite 3 with support for Flash Player compatible video is now available in a wide range of devices, including the Nokia N95 series, Sony Mylo 2 and NTT DoCoMo's 905i series. Mobile users can also experience full user interfaces in handsets created using Flash technology like the LG KE850 Prada, LG KG800 Chocolate, or the Samsung D900.



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