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| ChangingWorlds Launches ClixSmart Discover ChangingWorlds has announced the launch of its new solution for off portal personalization – ClixSmart Discover – at the Mobile World Congress in Barcelona. ClixSmart Discover enables mobile operators to intelligently personalize the 'invisible' 90% of off-portal content including content catalogues, content partner sites, networked content applications and freely available Mobile Internet content. ClixSmart Discover forms part of the ClixSmart Mobile Internet Platform which includes sophisticated reporting as well as the profiling and personalization of Mobile Internet content. ClixSmart Discover uses an off-portal subscriber intelligence engine which actively monitors users' off-portal browsing habits in order to analyze emerging behaviour patterns. This enables mobile operators to build in-depth business intelligence on the likes and preferences of individual portal users browsing off-portal. The intelligence gained from tracking off portal behaviour enables the personalization of off-portal advertising, off-portal content discovery, off-portal content recommendations and intelligent off-portal search. ClixSmart Discover enhances ClixSmart Intelligent Navigation (the automatic reorganization of the portal menu according to individual usage patterns) by enabling a subscriber's favourite off-portal services to be promoted onto the mobile operator's portal, in a similar fashion to promotion of on-portal services. This enriches the on-portal browsing experience providing subscribers with direct simple access to their favourite off-portal services, thus increasing traffic and revenue for the mobile operator. write your comments about the article :: © 2008 Computing News :: home page |