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| More Choice of Search for Schibsted’s Mobile Users Sesam has teamed up with mobilePeople to offer its users a wider choice of search options. Sesam's users can now conduct mobile searches through a new downloadable mobile search tool (java client) as well as via the existing Sesam mobile browser mechanic. Both services are powered by mobilePeople's liquid platform. Once the user has downloaded the Sesam application it sits on the mobile phone like a desktop icon on a PC. The solution utilises a single search box approach. When users type in a search term, mobilePeople undertakes a search across all data sources including images, newspaper articles, global and local web-sites, blogs, maps and TV programme overviews returning the results by category. Search results like businesses and people can be viewed on a fully realised map based on mobilePeople's liquidTM MAPs technology. In 2007, mobilePeople announced the introduction of banners and sponsored links into Sesam's existing browser-based searches. So, the launch of application driven mobile search further enhances this ongoing relationship. Launched in 2005, Sesam has quickly become a top mobile web destination for mobile users in Norway. It currently enables in excess of 30,000 mobile searches a day and helps 150,000 users a month find the information they are searching for on the move. In June 2007, Sesam's browser-based mobile search (wap.sesam.no) was recognised as "Best Mobile Search Engine" in Norway's leading online mobile magazine, amobil. write your comments about the article :: © 2008 Computing News :: home page |