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| Xtract Makes It to the Top Ten Finalists of GSMA Mobile Innovation Global Award The GSM Association (GSMA) has announced that Xtract is one of the top ten finalists for the 2008 Mobile Innovation Global Awards. These awards encourage breakthrough technology, applications and services in the mobile industry by bringing together innovative mobile products, industry investors and mobile operators. Xtract's social intelligence software solution, Social Links, was chosen one of the two Most Innovative Carrier Infrastructures/Platforms out of hundreds of competing solutions. So, what does Xtract Social Links do? It transforms the latest scientific findings in the area of social network analysis into automated tools for real-time customer profiling and targeting of marketing activities. It contains tools for combining the network information with predictive modelling, relevant for specific business applications including reporting and visualization tools – making it a complete product for the mobile operator's use. Xtract Social Links identifies the underlying network structures within the subscriber base, divides it into communities and classifies subscribers based on their social influence. The result is a completely new layer of customer insight. With new, self-learning customer profiles through multi-dimensional analytics of real operator customer mobile operators can enjoy major business benefits. These range from the reduction of churn through efficient campaigns, to rapid increase of revenues from intelligent new customer acquisition and product launch campaigns. What does this mean to the end user? Spam free, relevant and engaging mobile marketing and advertising. write your comments about the article :: © 2008 Computing News :: home page |