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| Adobe Systems Launches Ads for Adobe PDF Powered by Yahoo! Adobe Systems launches Ads for Adobe PDF Powered by Yahoo!, an opt-in service that enables online commercial publishers to drive new revenue by including timely, contextual ads next to PDF-based content. The service has the potential to offer readers access to more free content, enhanced with ads that match their interests. Ads for Adobe PDF Powered by Yahoo! is available initially as a beta program. The new service allows publishers to generate revenue by including contextual, text-based ads next to Adobe PDF content, with Yahoo! providing access to its extensive network of advertisers to match a broad range of subject matter. For advertisers, Ads for Adobe PDF Powered by Yahoo! extends reach by delivering advertising across a new channel of content, while also providing the ability to track advertising performance, just as they can today with ads placed on Web sites. To join the program, publishers must register online, and then simply upload their Adobe PDF content so that it can be ad-enabled before distributing PDFs as they do today. Ads can only be displayed within Adobe Reader and Adobe Acrobat, in a panel adjacent to the content so that they do not disrupt the viewing experience. Every time the PDF content is viewed, contextual ads are dynamically matched to the content of the document. The publisher can then monitor performance through detailed reports. Publishers already committed to participating in the Ads for Adobe PDF Powered by Yahoo! beta program include: IDG InfoWorld, Wired, Pearson's Education, Meredith Corporation, Reed Elsevier and many more. Ads for Adobe PDF Powered by Yahoo! is a free service and does not require the purchase or installation of software. The program, currently in beta, is open to US-based publishers who produce English content. Ads for Adobe PDF Powered by Yahoo! supports PDF content created in Adobe Acrobat 8 and earlier versions. write your comments about the article :: © 2007 Computing News :: home page |