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| mobilePeople Announces the Launch of liquid MAPs mobilePeople has announced the launch of its mobile map solution liquid MAPs developed especially for the needs of directory publishers, directory enquiry services and media companies. The new application differs from many other mobile maps currently on the market in that it utilises Scaleable Vector Graphics embedded in a Java environment. This means that mobile interactive maps are now finally available to the mass market as Java runs on the vast majority of handsets currently in use. It also means a faster and better defined map for the consumer, while there are enhanced opportunities for monetisation, thanks to integrated advertising, for the publisher. The tiled raster map solutions as used by Google and Yahoo are based on data-rich map image formats (e.g. gif) these are constructed on the server and downloaded to the handset resulting in a considerable amount of data traffic. As liquid MAPs are constructed directly within the handset with only meta-information (geometric descriptions) being sent to the handset it results in 10 times less data traffic each time the map application is used. This is especially beneficial for those users who do not have a flat rate billing for mobile data. Furthermore panning and zooming with liquid MAPs is also 10 times faster than with tiled raster maps. This is due to the fact that the map information held in the phone covers a larger area than what the user actually sees on the screen. When panning or zooming no additional information needs to be downloaded from the server. liquid MAPs comes as a stand-alone mobile map Java application (like Google maps on mobile) or it can be integrated in mobilePeople's white label liquid mobile local search solution. liquid MAPS can also integrate aerial and satellite images within its SVG technology. Users can search results for businesses and people and can view them on a fully realised map. Other search options include address search, reverse number search, vicinity search and directions including walking and driving routes. liquid MAPS also has enhanced user functionality, for example, a mobile user can fully interact with the maps, detailed information can be brought up on screen by clicking on objects such as roads, parks or buildings. In addition the text is scaled to fit the actual map view, so no more blurring of names when a user zooms in to a site of interest. There is even the opportunity for audio advertisements in the application. The audio ad is displayed as a sound icon on the map. When the user scrolls over it a jingle is played. An advertiser can be automatically highlighted with a call-out symbol on the map. When the user clicks on it they would be immediately directed to the advertiser's mobile landing page. write your comments about the article :: © 2007 Computing News :: home page |