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Confirmit Launches the World's First Engine for Concurrent Sampling

Confirmit has announced the successful release of Confirmit 12 including the world's first engine for concurrent sampling. Integrated with Confirmit's Panel Management software, Confirmit Community Panel, the new engine for Concurrent Sampling is expected to drive tremendous value worldwide. Both panel specific businesses and MR agencies that conduct panel operations in addition to other services, will realize significant gains in terms of greater efficiency for sample operators and increased panel utilization rates.

The NPD Group has already achieved great operational value and improved panel utilization rates with the Confirmit platform including Confirmit Community Panel. The new version of Confirmit Community Panel also includes several new sampling methods. These new methods can be applied to individual sample jobs, including sampling based on expected completion rate per panelist, where the software will calculate the people needed for each job based on panelists' historical participation data. This sampling method eliminates the need for manual calculations of the number of panelists needed.



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