SanDisk Kicks Off ’Wake Up Your Phone’ Campaign

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SanDisk has announced the availability of its 8GB microSDHC and M2 flash memory cards to retail outlets worldwide. Compatible with the new breed of mobile phones with card slots, the 8GB SanDisk microSDHC and M2 cards are ideal for the growing number of consumers who make their mobile phone — with its built-in music player, digital camera and video player / recorder — the centerpiece of their digital lifestyle. SanDisk's ongoing 'slot education' program is aimed at raising awareness both of the presence of a card slot in the majority of today's new mobile handsets and of the benefits available to those who use it. With a high capacity memory card in this slot, consumers can 'Wake Up Their Phone' and turn their handset into the ultimate lifestyle accessory, including the ability to store more than 2,000 digital songs, or more than 5,000 high-resolution pictures, or up to 5 hours of high-quality MPEG 4 video.

Once digital content is stored on a high capacity SanDisk card, consumers can share their world with others, through simple uploading of content onto social networking sites such as YouTube, MySpace and Facebook — allowing friends and acquaintances to share the experiences they have captured on the card. Content can be transferred through the mobile phone or through synching the card with a PC.

In celebration of the launch, SanDisk has teamed up with festival and event producers Guerilla Union (Rock the Bells, Paid Dues) for the "Sunset Strip Block Party", an unprecedented event incorporating exclusive headline performances from world-famous artists on the world famous Sunset Strip in Los Angeles, Calif. The massive fete is scheduled for Friday, October 26, and will take place throughout three of the Sunset Strip's most legendary nightclubs — The Key Club, The Roxy Theater and the Viper Room — making it the first event of its kind to use all three venues in unison. The event is the official kickoff for the SanDisk "Wake up your Phone" education campaign that will be continued throughout 2008.

Performances from Linkin Park, Common, The Crystal Method, Cut Chemist (visual performance) and Z-Trip will come together to celebrate this historic event. Staying true to the campaign and the night's 'slot education' theme, SanDisk is encouraging the invited guests to capture the event on their mobile phones.

In addition to the microSDHC and M2 card, SanDisk also offers a broad range of both embedded and removable storage solutions for mobile handset manufacturers and mobile network operators. These include iNAND and mDOC embedded flash drives; microSD, miniSD removable flash cards; and SIM and MegaSIM cards.

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