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| MySpace Launches Free Mobile Web Service Fox Interactive Media, a division of News Corporation, announceы that MySpace and several of the company's other Web brands will launch a series of new, ad-supported mobile Web sites that will be completely free to users on mobile devices. The newMySpace Mobile Web beta servicewill be available to consumers this week with a wider FIM rollout planned in the coming months. The mobile site beta launches mark the first time that FIM has delivered an advertising solution to marketers looking to reach Internet users on mobile devices. The MySpace Mobile Web and additional FIM sites will offer users a considerable amount of free content, tools, and services that were previously available only to paid subscribers. FIM has partnered with Millennial Media, which includes custom sponsorship packages within MySpace and more traditional display-based ads with other FIM properties, such as IGN, FOXSports.com, AskMen and RottenTomatoes.com. In conjunction with Millennial Media, FIM will sell a limited number of charter sponsorships within MySpace's new mobile site over the next several months and open all advertising inventory by the end of the calendar year. Within the new MySpace Mobile Web experience, free functionality will include the ability to: send and receive MySpace messages and friend requests; comment on pictures and profiles; post bulletins; update blogs; find and search for friends; and view or change mood status. The new MySpace Mobile Web beta launch complements the leading social networking platform's current mobile offerings which include premium services that are deeply optimized and integrated on devices offered in the U.S. by AT&T, T-Mobile, and Helio. In addition to offering new advertising opportunities, FIM's new ad-supported sites have all undergone significant visual redesigns, giving users an updated look and feel, and easier-to-use functionality. Currently FIM has relationships with every major wireless carrier and its sites can be accessed on more than 150 million mobile phones in the U.S. write your comments about the article :: © 2007 Computing News :: home page |