|
contents | business | |||||||
| Mashreq Selects Skywire's Customer Communications Management Mashreq, the largest private bank in the United Arab Emirates, has selected Skywire Software's Customer Communications Management solution to ensure the success of the roll-out of re-branded customer documents. The bank has signed an enterprise license agreement, allowing future expansion of the solution across all operations, including retail and investment. Mashreq markets a diverse range of products and services including credit cards, consumer lending, trade finance, project finance, electronic funds transfer at point-of-sales, automated teller machines, call centres, treasury, correspondent banking, online and GSM banking and retail banking. With more than 500,000 customers, it accounts for one in every two households in the United Arab Emirates, with a wide range of product offerings in every business segment. The re-branding roll-out will use Skywire Software's solutions for batch processing and archival to automate processes and ensure that the new format is available at all the bank's branches, becoming the standard for all customers. To retain a professional and a positive relationship with its customers, it was critical that the roll-out of the newly branded statements was handled effectively and in a carefully orchestrated manner that maintains the effectiveness of the re-branding programme and eliminates any potential confusion. The Skywire Software solution has also been integrated into the Bank's back-office systems, which comprise of Banksys, its main banking system, Select, for credit card processing, and Flexcube, a program specifically for financial investments running in a Windows Vista environment on HP servers. write your comments about the article :: © 2007 Computing News :: home page |