Samsung Launches Ultra Edition II Series in SEA Market

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Samsung has launched the Ultra Edition II in Southeast Asia. In particular, the Ultra Edition 12.1 (U700), the slimmest HSDPA slider phone, will be available in the market from July 2007, adding to Samsung's suite of 3G mobile phones that are available to customers in Southeast Asia. The Samsung Ultra Edition II embodies the best of advanced technology, stylish mobile designs and 'must-have' business and consumer multimedia functions with four of the slimmest handsets in each form factor. The Ultra Edition II range consists of two stylish and functional sliders - the Ultra Edition 10.9 (U600) and the Ultra Edition 12.1 (U700), a metallic clamshell - the Ultra Edition 9.6 (U300), and a candy bar handset - the Ultra Edition 5.9 (U100). Each design offers advanced features such as a 3-megapixel camera and camcorder, high-speed internet connectivity, as well as extensive multimedia and audio capabilities.

The Ultra Edition II range is slimmer and more powerful than the first edition with its advanced functions and improved designs. Exclusive to the Ultra Edition II range, Samsung's Optimized Power Usage Solution sets these handsets apart by guaranteeing maximum performance with increased talk time by 10%, power saving by 30% and battery capacity by 10%. Samsung's Smart Surface Mounting Technology, which was initially developed for the Ultra Edition range, has also been an intrinsic design element for the Ultra Edition II range, reducing the number of required components, interference and noise.

Inspired by the shine and shimmer of crown jewels, Samsung's Ultra Edition 10.9 (U600) exudes elegance and modern style, coming in a range of colors which includes sapphire blue, garnet red, platinum metal and copper gold casing. The clever design of Samsung's Ultra Edition 10.9 (U600) includes a unique and stylish interface for uncomplicated usability. It also comes equipped with a 3.2-megapixel camera encased in an ultra slim profile, which boasts a 2.22" wide TFT LCD widescreen. For feature watchers, Samsung's Ultra Edition 12.1 (U700) offers HSDPA 3.6 Mbps data transfer speed and video telephony.

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