Microsoft Unveils Surface Computing

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Picture a surface that can recognize physical objects from a paintbrush to a cell phone and allows hands-on, direct control of content such as photos, music and maps. At the Wall Street Journal's D: All Things Digital conference, Microsoft's CEO Steve Ballmer has unveiled Microsoft Surface, the first in a new category of surface computing products from Microsoft that breaks down traditional barriers between people and technology. Surface turns an ordinary tabletop into a vibrant, dynamic surface that provides effortless interaction with all forms of digital content through natural gestures, touch and physical objects. Beginning at the end of this year, consumers will be able to interact with Surface in hotels, retail establishments, restaurants and public entertainment venues.

The intuitive user interface works without a traditional mouse or keyboard, allowing people to interact with content and information on their own or collaboratively with their friends and families, just like in the real world. Surface is a 30-inch display in a table-like form factor that small groups can use at the same time. From digital finger painting to a virtual concierge, Surface brings natural interaction to the digital world in a new and exciting way.

Microsoft Surface puts people in control of their experiences with technology, making everyday tasks entertaining, enjoyable and efficient. Imagine ordering a beverage during a meal with just the tap of a finger. Imagine quickly browsing through music and dragging favorite songs onto a personal playlist by moving a finger across the screen. Imagine creating and sending a personal postcard of vacation pictures instantly to friends and family, while still wearing flip-flops.

Surface also features the ability to recognize physical objects that have identification tags similar to bar codes. This means that when a customer simply sets a wine glass on the surface of a table, a restaurant could provide them with information about the wine they're ordering, pictures of the vineyard it came from and suggested food pairings tailored to that evening's menu. The experience could become completely immersive, letting users access information on the wine-growing region and even look at recommended hotels and plan a trip without leaving the table.

Surface computing at Microsoft is an outgrowth of a collaborative effort between the Microsoft Hardware and Microsoft Research teams, which were struck by the opportunity to create technology that would bridge the physical and virtual worlds. What started as a high-level concept grew into a prototype and evolved to today's market-ready product that will transform the way people shop, dine, entertain and live. It's a major advancement that moves beyond the traditional user interface to a more natural way of interacting with information. Surface computing, which Microsoft has been working on for a number of years, features four key attributes:
• Direct interaction. Users can actually "grab" digital information with their hands, interacting with content by touch and gesture, without the use of a mouse or keyboard.
• Multi-touch. Surface computing recognizes many points of contact simultaneously, not just from one finger like a typical touch-screen, but up to dozens of items at once.
• Multi-user. The horizontal form factor makes it easy for several people to gather around surface computers together, providing a collaborative, face-to-face computing experience.
• Object recognition. Users can place physical objects on the surface to trigger different types of digital responses, including the transfer of digital content.

Surface will be shipped to partners with a portfolio of basic applications, including photos, music and virtual concierge applications that can be customized to provide their customers with unique experiences. Harrah's Entertainment, Starwood Hotels & Resorts Worldwide, and T-Mobile USA will be some of the first companies to provide unique Surface experiences for their customers. These first partners are exploring a variety of avenues for Surface, which may include the following:
• Harrah's Entertainment. Guests at Harrah's Entertainment's Las Vegas properties, including Caesars Palace and the Rio All-Suite Hotel & Casino, can explore the wide variety of dining, entertainment, night life and gaming experiences available at its network of area casinos. Using the interactive virtual concierge in Microsoft Surface, guests can reserve tickets to an Elton John concert, review the menu at chic eatery Bradley Odgen, take a tour of the world-famous PURE nightclub, book a luxurious spa treatment or redeem Total Rewards loyalty program credits for a broad range of merchandise. The virtual concierge can directly connect users to amenities available at any of Harrah's seven Las Vegas casinos, allowing guests to "visit" multiple venues and plan their itineraries without ever getting up from their table.
• Starwood Hotels & Resorts Worldwide. Starwood Hotels & Resorts Worldwide will initially launch Surface at Sheraton Hotels & Resorts, Starwood's largest and most global brand. Surface will help bring interaction, connectivity and play to Sheraton hotels' new lobby experience, currently being rolled out in key cities worldwide. To provide guests with greater service, unique experiences and entertainment, Sheraton embraced Surface as a key component of its lobby transformation. Surface will enable guests to browse and listen to music, create their own playlists, send photos home, download books, and even order food and drinks — all with the drop of a credit card or their Starwood Preferred Guest loyalty card.
• T-Mobile USA. Customers in T-Mobile retail stores might place different cell phones on Surface's interactive surface where product features, prices and phone plans would appear so they could be easily compared.

Surface will also be made available through a distribution and development agreement with IGT, a global company specializing in the design, development, manufacturing, distribution and sales of computerized gaming machines and systems products.

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