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| CaseFile TV Launches a New Service CaseFile TV has launched a new service aimed at giving organisations large and small the chance to introduce powerful video communications into their marketing mix. The company has introduced a customer case study video package as it looks to help companies who are keen involve their own customers in their marketing campaigns. "We are all influenced by others in purchasing decisions in our daily lives, from using restaurants and hotels to buying cars or insurance and in business, references from satisfied customers can make all the difference between winning a big new contract or losing out", said Case File TV Producer Richard Hooper. "Case studies are critical but today's world is multimedia - a world where video communication is the attention-grabbing, effective way of getting your message across to your marketplace quickly and effectively. We have matched this need with the converging of technologies to provide a service that can be streamed on to web sites, sent down telephone networks and even on to mobile phones – all for less than the cost of a conventional advertisement in most trade publications today". CaseFile TV works by taking a brief from its client about their customer and the benefits they need the video to highlight. It then visits the location and produces a news interview style case study which has a variety of uses, from websites to exhibition stands or can be incorporated into a corporate video. Case File TV can also produce print versions and news releases if needed. "Our team has years of experience in the media, with TV and with print magazines and we think this price-disruptive and highly effective package will give organisations the multimedia marketing solution they need at a price they can afford", added Mr Hooper. write your comments about the article :: © 2007 Computing News :: home page |