Joost Launches Commercially

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Joost has finally commercially launched. Campaigns from the 32 companies announced as advertising partners last week will begin airing on the platform this month. Additionally, as a part of this launch, all existing Joost beta testers now have an unlimited number of invitations that they can send to their friends, family and colleagues. Last week, Joost announced that it had signed more than 30 blue-chip brands, including The Coca-Cola Company, HP, Intel and Nike, as advertising launch partners. Now advertisements from some of the ad launch partners will begin to play on the platform. Advertisements from all ad launch partners will be on Joost later this month.

Previously available in an expanded beta, Joost now is available to an unlimited number of friends, family and colleagues of existing beta testers. Starting today, when beta testers visit the "Invite Friends" widget in the "My Joost" area of Joost, they will be able to invite anyone they know to the Joost community. Both new and existing users can download a new version of Joost now.

Founded by Janus Friis and Niklas Zennstr?m, Joost combines the best of TV and the best of the Internet by offering viewers a unique, TV-like experience enhanced with the choice, control and flexibility of Web 2.0. Joost is the first online, global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment. Joost can be accessed with a broadband Internet connection and offers broadcast-quality content to viewers for free.

Previously known as The Venice Project, Joost features more than 150 channels with programming across all genres, including: cartoons and animation; entertainment and film; sports; comedy; lifestyle and documentaries; and sci-fi. Channels and programs available on Joost vary by geographic region, based on copyright ownership. While the most programming currently is available to viewers in the U.S., Joost is enhancing its worldwide offering with the addition of international, regional and local partners on a continual basis.

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