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| M7 Offers New 'M7 1:1 Direct' Program M7 now offers an effective new lead generation program called "M7 1:1 Direct". This direct marketing strategy takes variable data messaging to a whole new level and has produced above average results with response rates over 3% and campaign ROI of 400%. "M7 1:1 Direct" programs are highly personalized direct marketing campaigns, using technology and techniques many clients have never seen or used before", says Lisa Orrell, President of M7 Inc. "M7 delivers a personalized message to each contact on the lead list motivating them to visit a custom URL containing their own name", explains Orrell. "M7 delivers this message to each contact using a variety of methods including print, e-mail, and web." "M7 1:1 Direct" campaigns are powered by multi-channel communications software that enables M7 to provide clients with real-time, quantifiable data to measure the campaign's effectiveness as the campaign runs. This hyper-customized reporting allows M7 to monitor the effectiveness of the messaging as well as the creative as the campaign is running and make adjustments on the fly if required. write your comments about the article :: © 2007 Computing News :: home page |