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Sony Ericsson Unveils W580 Walkman Phone

Sony Ericsson intros its new W580 Walkman phone, a slim slider music phone that delivers the full Walkman phone experience along with gaming, imaging and fitness applications. This latest Walkman phone pushes the boundaries of style. At just 14mm thin, the W580 is offered in two colors - Style White or Urban Grey. Inside are hot orange accents. Stunning light effects along the side change as you navigate the Walkman music player. The W580 also features a 2.0 megapixel camera and functions as a portable photo album and pocket gaming device. Given increasing interest in healthy lifestyles, the W580 also offers helpful fitness features including a built-in sports application that tracks running speed and distance.

The slim form factor of the W580 hides a lot of power. The Walkman 2.0 music player makes it simple to organize and play your favorite music allowing you to easily create custom Playlists. The Disc2Phone music management software and USB cable included in the box make it easy to transfer music from a PC on to the phone. Additionally you can listen to favorite radio programming as the W580 offers an RDS-FM radio. The W580 ships with a 512 MB Memory Stick Micro allowing you to store about 470 full-length music tracks. As with all Sony Ericsson Walkman phones, you can upgrade memory to add even more of your favorite content. The TrackID feature available on most Walkman phones makes it easy to identify music tracks you don't recognize. TrackID links into database of music powered by Gracenote. In today's fitness focused world, the W580 Walkman phone features helpful sports applications. While listening to your favorite music, you can also track your steps, your calories and monitor your running speed/distance/time.

The W580 sports a 2.0 megapixel camera and fast connectivity which makes picture blogging and instant messaging easy. Numerous 3D games are already preloaded on the W580. A large 2 inch color screen is suited for gaming as well as web browsing and viewing your camera photos.

Sony Ericsson offers the most extensive line of music phone accessories in the market today. Two sets of cool, optional speakers - the Portable Speakers MPS-70 and Snap-on Speakers MPS-75 - instantly transform the W580 into the heart and soul of any party. If you want to turn up the volume still further, then the Bluetooth Music Receiver MBR-100 lets you play your phone music directly through a home stereo, using your W580 as the remote control to skip through tracks and adjust the volume.

The W580 Walkman phone is a Quad Band EDGE device (850/900/1800/1900) and will be available in selected markets from Q3 2007.



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