e-tags for Cell Phones and PDA's Launched by Yougetitback

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Yougetitback has unveiled the e-tag - the first electronic lost and found tagging service for cell phones and PDA's. Yougetitback is an ingenious lost and found service designed to assist portable electronics users recover lost items. Once activated, the e-tag sits as an application on lost cell phones and PDA's, preventing non-user calls being made and providing a tracking system to help return the device to its rightful owner. This service also provides a denial of service, remote delete, data backup and recovery, and guaranteed replacement functions.

When a cell phone or PDA is lost, users simply visit Yougetitback's website and activate the e-tag wallpaper on their lost electronic device. Once activated the wallpaper sits on the phone screen and only allows Yougetitback's 24/7 call center to be contacted. Yougetitback's mediated service actively helps return the lost item back to its right owner in a timely fashion. The finder receives a small reward. For owners with mission critical information, Yougetitback offers a remote backup and delete facility and, should a phone not be returned, the company can store and transfer contact information to new phones. Should a lost cell phone or PDA be found unexpectedly by the owner, the e-tag can be deactivated at any time.

The e-tag brings added benefits to mobile carriers. Yougetitback has found that 75% of lost items are returned but for items that are not retrieved, the company offers a guaranteed replacement program. Users receive a voucher to pick up a replacement, minimizing the downtime that a lost phone can cause. Mobile carriers' customers are driven back to them if their phone is not found, an important element of the design as end users tend to churn at the moment they lose phones. E-tags also drive up usage of a carrier's network as they minimize the amount of time users spend off air.

Availability – The e-tag is available to mobile carriers from April 2007 and to end users from Q2, 2007.

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