PENTAX Launches Sixth DivX Certified Digital Camera

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DivX and PENTAX have announced the DivX certification of the PENTAX Optio A30, the imaging company's sixth DivX Certified digital camera in 18 months. As a DivX Certified digital camera, the Optio A30 makes it easy for users to create their own media. With the push of a button on a palm-sized digital camera, users can instantly record high-quality DivX video and play it back on any of the 70 million DivX Certified consumer electronic devices available today.

The PENTAX Optio A30 camera is a 10-megapixel still camera with unprecedented video capabilities. It sports a 2.5 inch color LCD for optimal still and video capture, and can capture up to one hour of high-quality DivX video on a 1GB media card.

When evaluating digital cameras for purchase, consumers used to only look for an easy way to shoot good still photos. With the growth of online video sharing sites like Stage6 and Photobucket, consumers are demanding more from their digital cameras. In addition to still shots, cameras must also offer video recording capabilities.

While recording video using a digital camera is becoming more commonplace, most consumers still don't know what they can do with the video or how to get the video off the device. DivX solves this problem by letting users easily transfer their video footage from the PENTAX digital camera to a range of different products and platforms — from DivX Certified devices like DVD players, portable media players and digital televisions to Internet video sharing platforms.

Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure DivX media experience, including reliable video creation and playback, interoperability with other DivX Certified devices and the visual quality users expect from DivX. The DivX Certified PENTAX Optio A30 digital camera will be available mid March at retail stores worldwide.

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