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| Fox Interactive Media Acquires Strategic Data Corporation Fox Interactive Media has completed the acquisition of interactive advertising technology company, Strategic Data Corporation (SDC). SDC's advanced, proprietary technology is designed to optimize the delivery of online advertising. SDC's technology will enable FIM to deliver highly-targeted, graphical performance-based advertising on literally billions of Web pages viewed each day across its growing network. Fox Interactive Media, which spans MySpace, IGN, Direct2Drive, AmericanIdol.com, AskMen.com and more, is among the most visited networks on the Internet with more than 135 million worldwide unique visitors each month and is the number one most viewed network in the U.S. with over 40 billion pages viewed each month. Since being founded in 2000, SDC has specialized in developing display ad serving and yield-optimization technology that significantly increase the revenue for its clients. SDC's clients include large ad networks and publishers. This is the first major acquisition by FIM under the helm of new president Peter Levinsohn, who joined the division in December of 2006. Financial terms of the deal were not disclosed. write your comments about the article :: © 2007 Computing News :: home page |