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PacketVideo Unveils First Solution for Microsoft PlayReady

PacketVideo has demonstrated for the first time its upcoming implementation of Microsoft PlayReady, Microsoft's new content access technology that enables a broad range of innovative business models for digital entertainment.

PacketVideo, which partners with leading mobile operators to deliver high quality end-user multimedia experiences, has worked closely with Microsoft in the months leading up to the Microsoft PlayReady announcement to develop the demonstration that appears in both companies' booths here this week. PacketVideo is integrating Microsoft PlayReady technology into its industry-leading multimedia client framework, with the ability to support a number of multimedia services, including protected music downloads, video streaming, live TV, and ringtone and wallpaper downloads.

PacketVideo's embedded client supports virtually all mobile operating systems, meaning its implementation of Microsoft PlayReady is easily portable to a variety of platforms.

Content types supported include music, video, games, ringtones, and images, and format support includes AAC, AAC+, HE-AAC, h.264, WMA, and WMV. Microsoft PlayReady technology supports business models such as purchase, rental, pay-per-view, preview, subscription and super-distribution for many content types.



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