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| IDEA Cellular Launches New Mobile Email Service with Critical Path Critical Path announces that IDEA Cellular has launched Easy Mail – a new mass-market mobile email service, powered by Critical Path's Memova Mobile technology. The new push email service is simple to use and works on any GRPS-enabled handset. With approximately 6 million new mobile subscribers being added each month, India is the fastest growing mobile market in the world. Research shows that much of this growth is coming from the youth market, which represents 60 percent of the country's population. Tailored to the needs of consumers, prosumers and SMEs, IDEA Easy Mail meets the burgeoning demands of the mass market. Memova Mobile pushes messages from existing email accounts to everyday mobile phones. As a result, smart phones and/or specialized client software are not required to use IDEA's Easy Mail service, making it particularly attractive to consumers and small business users with standard mobile phones. Designed for the mass market, the service offers a number of easy-to-use features. For example, since consumers do not necessarily want to receive all of their email on their phone, personalization features enable users to control which messages they receive. Additionally, users can send and receive emails with multimedia content, including pictures, video and audio. write your comments about the article :: © 2006 Computing News :: home page |