|
contents | software | |||||||
| SiteSpect Version 2.5 SiteSpect has announced the release of SiteSpect 2.5, a multi-featured update to its multivariate testing platform. SiteSpect 2.5 is currently available and includes advanced statistical controls and factor effects analysis to deliver maximum results without requiring web site modifications. Key features of SiteSpect 2.5 include: - Adaptive Fractionalization that, when applied to multivariate tests, overcomes the constraints of Taguchi-based methods by automatically generating optimal test arrays for any number of test factors and variations. - Advanced Statistical Controls which allow marketers to predict and fine-tune the time required to run a test based on their tolerance for false positives and false negatives. - A new Factor Effects analysis engine that enables marketers to pinpoint those test factors which most strongly influence user behavior. Combined with the new Adaptive Fractionalization capability, the Factor Effects analysis shows the marketer where they should be focusing their efforts as part of the ongoing "test, learn, repeat" optimization process. SiteSpect enables web marketers to test content variations to determine which ones are most effective at persuading visitors to make purchases, register for new accounts, or adopt self-service functions. Designed for web marketers and analysts, SiteSpect is an automated web-based solution that enables users to create variations of site content, run tests on actual site visitors, and analyze results in real-time. write your comments about the article :: © 2006 Computing News :: home page |