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| Nintendo to Celebrate Wii Launch at Toys ’R’ Us Times Square  What: Eager consumers will line Broadway beginning Saturday, Nov. 18 to be among the first Nintendo fans in North America to buy the new Wii video game console from Nintendo, when Toys R Us Times Square opens its doors at 12:01 am on Sunday, Nov. 19. Toys R Us Times Square in New York City will be transformed into the ultimate entertainment center with interactive gameplay, music, fun, games and special appearance by Nintendo President, Reggie Fils-Aime, who will sell the first Wii. Activities begin at 8 p.m., and the store will remain open past midnight to accommodate shoppers." title="Nintendo to Celebrate Wii Launch at Toys ’R’ Us Times Square">What: Eager consumers will line Broadway beginning Saturday, Nov. 18 to be among the first Nintendo fans in North America to buy the new Wii video game console from Nintendo, when Toys "R" Us Times Square opens its doors at 12:01 am on Sunday, Nov. 19. Toys "R" Us Times Square in New York City will be transformed into the ultimate entertainment center with interactive gameplay, music, fun, games and special appearance by Nintendo President, Reggie Fils-Aime, who will sell the first Wii. Activities begin at 8 p.m., and the store will remain open past midnight to accommodate shoppers. Wii, priced at an MSRP of $249.99, is already singled out as one of the most highly sought-after gifts this holiday season.Who: - Reggie Fils-Aime, President & COO, Nintendo of America; - Gerald Storch, Chairman and CEO, Toys "R" Us; - Ron Boire, President, Toys "R" Us, U.S.; - Consumers and video game fans of all ages. When: Saturday, Nov. 18: - Before 8 p.m.: Fans begin to line up on Broadway; - 8 p.m.: Media check-in begins, entertainment starts; - 11:45 p.m.: Countdown to midnight commences. Sunday, Nov. 19: - 12:01 a.m.: Doors open for consumers to be first in the United States to purchase Wii. Where: Toys "R" Us Times Square, 1514 Broadway (at 44th Street), New York, NY 10036. News/Visuals: - Dedicated fans lined up at Toys "R" Us Times Square, eagerly waiting to be among the first to purchase the new Wii video game system; - Nintendo President presenting Wii to first consumer; - Consumers participating in interactive game play while waiting in line; - Live entertainment including acrobats and performances by DJ Ravidrums; - Countdown to the Midnight Launch of Wii; - A big celebration as the clock strikes midnight; - Consumer reactions to their new Wii systems; - B-roll available. write your comments about the article :: © 2006 Computing News :: home page |