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| Comodo Launches EV SSL Certificates As the Internet continues to evolve, Comodo launches a new SSL certificate called Extended Validation SSL certificates. Emergence of EV SSL certificates was the result of Internet industry's acknowledgment that there was a need to provide consumers with better identity assurance when they shop online. With threats from online fraud evolving quickly on the Internet, consumers needed better ways to confirm the identity of online entities to be sure they are safe. Comodo started the CA/B Forum specifically to identify these "trust" threats because consumers did not feel safe shopping online. Studies confirm that 20% or more of all consumers will not do business online at all because they feel they cannot establish true e-identity of online merchants. This erosion in trust has even caused the trusted Internet padlock to come under attack so that this symbol's efficacy has deteriorated, leaving consumers vulnerable to phishing and fraud. The new EV SSL certificates offer e-merchants identity assurance that will be confirmed by the browser when a consumer moves to a secure page. To obtain this type of certificate an e-merchant will be authenticated using Comodo's proprietary and highly scalable authentication engine that adheres to the highest possible vetting standards. EV SSL certificates are one more solution within Comodo's integrated Identity and Trust Assurance solution that enable an integrated, proactive defense against online fraud. Additional information about the availability of EV SSL certificates: - EV SSL certificates are about to emerge under new validation guidelines to strengthen identity verification processes and issuance policies. - Starting in 2007, updated releases of web browsers, starting with Microsoft IE7, will give consumers the ability to instantly tell if a website has an EV SSL certificate because most major browsers are expected to provide consumers with a consistent green color address bar if the browser detects an EV SSL certificate. - Microsoft IE7 will be the first browser to be "EV Enabled" beginning very early 2007. write your comments about the article :: © 2006 Computing News :: home page |