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| Biomatters' Geneious 2.5 Released Biomatters releases a major upgrade of their flagship product "Geneious" - Geneious Pro 2.5, which allows researchers to do genomic research quicker, becoming the top download worldwide on Apple.com. Running Google Analytics on Geneious revealed a surprising answer to who, behind the US, is downloading it faster than anyone else: Finland! Virtually without any marketing except a quirky viral approach that has involved free offers, cheeky online Matrix-style videos, and outrageously offbeat messages to buyers of the product, Biomatters already have paying customers in five countries internationally, and the rapidity with which a viral outbreak of uptake in a university like Auckland, or a country like Finland has proven that there is a very large international market for our product. Think of Geneious like "bio-Google on steroids" – it is the one tool that has successfully allowed biologists to run complex computational diagnostics on genomic information. This area is called bioinformatics, and it is an area that former head of Life Sciences at Sun Microsystems Howard Asher has picked that New Zealand can lead the world in because of the excellent caliber of science and low cost of buying computers (compared to say expensive mass spectrometers). Geneious is now being used to help scientists doing work on everything from diabetes to bio-diversity; from drug discovery to conservation. If wetlab biology is analog, bioinformatics is digital. The core problem about bioinformatics, says Batten, has been that until tools like Geneious emerged, you had to be the mechanic to drive the car. With Geneious, any molecular biologist on the planet can do complex bioinformatics without having to understand all the complex genomic algorithms under the hood. This is significant because people around the world are actively using Geneious to research HIV, SARS, biodiversity and forensics, and it makes research happen a lot faster. How much faster? Batten says that independent analysis with a professor of molecular biology at Rochester University indicated that in some cases up to 20 times faster, and experiences both here and Australia prove that bioinformatics can be taught and understood six times faster using Geneious. Geneious 2.5 has a host of new features making it the most intelligent bioinformatics application on the market, as well as including a host of new features for the wet-lab biologist wanting access to bioinformatics techniques. The features include: - Artificially Intelligent searching - Load, view and edit full chromosomes or up to 10, 000 HIV genomes - Primer design & basic contig assembly - Publication-quality image export - Full collaboration with Google Chat integration - Interoperability with other tools like DNAStar, Mega, Phrap - A host of other upgrades to Geneious Pro based directly on user suggestions. In other news, Biomatters is donating 10% of October sales to help the fight against malaria. Geneious users voted for five disease research organizations that Biomatters would donate 10% of Geneious sales revenue that month. In a big turnout with lots of supportive comments for this initiative from the community, the winner was the Malaria Foundation International with 41% of the total vote. write your comments about the article :: © 2006 Computing News :: home page |