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| SEMphonic Adds MSN, Ask and AOL to Competitive Tracking Service SEMphonic has added MSN, Ask and AOL to its Competitive Tracking Service for Enterprises. Companies will now be able to track what the competition is doing, saying, optimizing and spending in Search Engine Marketing on those additional search engines. Additionally, the Competitive Tracking Service for Enterprises adds the ability to track the actual text listing (Paid and now Organic) on each search engine - an invaluable tool for ongoing SEO analysis. Competitive Tracking Service for Enterprises is a turnkey service for enterprise companies in need of detailed tracking of SEM competitors - what the competition is doing, saying, optimizing and spending in Search Engine Marketing. Competitive Tracking Service for Enterprises Standard basic service offering includes: - Organic vs. PPC Comparisons - weekly or monthly reporting on multiple head-to-head competitive programs including organic and PPC positions to chart exactly what they are buying, where they are buying and what they've changed; - Competitor Advertising Monitoring - weekly or monthly reporting on competitive advertising (actual creative by type of word and engine) with tracking of changes in strategy and execution; - SEM Program Effectiveness Evaluation - weekly or monthly reporting on your overall SEM program effectiveness vs. the Competition; - Keyword and Competitor Analysis - Constant Updates and tuning to your keyword and competitive lists; - Optional PPC and Keyword Reporting - on your PPC campaigns with an emphasis on cross-engine comparison and keyword optimization opportunities. With Competitive Tracking Service for Enterprises, SEMphonic business analysts create customized reports designed to make your life as easy and your SEM program as efficient as possible. The service includes ongoing tuning to make sure you know when new competitors emerge, when keyword usage patterns change, when competitive strategies and efforts change or grow and how your PPC or SEO programs stack up vs. the competition. write your comments about the article :: © 2006 Computing News :: home page |