Vodafone Makes First Self-branded 3G Handset

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Vodafone intros its first Vodafone-only branded 3G consumer handset, the Vodafone 710, which will see the mobile network operator become a brand name in its own right in the consumer handset market. The Vodafone 710's features, design and functionality were specified by Vodafone to maximize customers' use of its services. It is the first handset manufactured for Vodafone by China's Huawei Technologies as a result of a strategic handset alliance signed by the two companies in February 2006. The device is supported by the Qualcomm chipset.

The handset is part of the company's strategy to leverage its purchasing power with Original Design Manufacturers to the benefit of its customers and offers all the latest 3G consumer services and a sleek, clamshell design at a new, low cost. The ODM-produced handset range will enable Vodafone to meet its aim to develop mobile phones that can match established, global handset brands on quality, technology and on price, underpinned by the strength of the Vodafone brand. The move will assist the uptake of 3G services, due to the lower cost per handset and the fact that the Vodafone 710 will be offered on prepay as well as contract, and will provide wide market access to 3G.

The Vodafone 710 incorporates easy access to core Vodafone services including Vodafone Radio DJ, Mobile TV, music downloads, video telephony and Vodafone live. with 3G. In addition, the handset includes an MP3 music player, a 1.3 megapixel camera and Bluetooth. The Vodafone 710 will be launched in the UK, Germany, Spain, Italy, Ireland, Greece, Netherlands, Romania and Portugal from early October 2006.

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