Sony Ericsson and Fossil Add Bluetooth Technology to Wacthes

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Fossil and Sony Ericsson are going to ship several lines of Bluetooth wireless technology-enabled watches. Fossil will be introducing the Abacus MobileWear and Fossil Caller ID watches and Sony Ericsson will be introducing its own line of jointly developed products. All watches will seamlessly link to most Sony Ericsson Bluetooth-enabled mobile phones. The Bluetooth watch is the culmination of a longstanding objective for Sony Ericsson but represents an exciting future direction for mobile communication. It consolidates the company's reputation as a pioneering innovator in both mobile communication and Bluetooth while the partnership with Fossil has provided the perfect opportunity to offer a desirable and exclusive watch with genuine technical innovation.

Sony Ericsson's commitment to exploiting advancing technology in its handsets and accessories in order to extend the boundaries of integrated mobile communication, coupled with Fossil's commitment to the evolution of what a watch can be explains the timing of the Bluetooth watch. No longer merely a timepiece, using a stylish wrist watch as a discreet user interface to personal mobile communication will become an essential part of handling calls and controlling the media player on a mobile phone.

The Bluetooth technology enabled-watches are a convenient and efficient way for people to stay connected without compromising fashion. By combining style with technology, Fossil and Sony Ericsson have created a way to incorporate the convenience of the Bluetooth technology with a fashionable and socially acceptable way to manage a mobile phone.

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