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| Digital River Introduces marketStudio Digital River has introduced its Digital River marketStudio integrated e-marketing toolset. In an e-marketing industry first, Digital River is offering marketing executives a single, web-based view for monitoring and reporting on the performance of their online marketing activities. marketStudio is designed to help marketing executives measure, compare and optimize their marketing spending by giving them instantaneous, in-depth and accurate reporting on the ROI and lifetime value generated from their e-commerce, Web analytics, e-mail, keyword bid management and affiliate programs. Instead of having to go from one reporting system to another to manually integrate, compile and reconcile data, just a single click in marketStudio can give marketers access to actionable, easy-to-digest information that spans across their marketing programs. They will see sales and profitability results as well as lifetime value across a variety of marketing vehicles, including e-mail campaigns, paid search advertisements and affiliate driven sales. Part of Digital River's long-term acquisition strategy has been to acquire companies with complementary technologies. Digital River's success in executing on this strategy has uniquely positioned the company to develop its integrated e-marketing toolset. Some of the recent acquisitions that have contributed to marketStudio's technology platform include BlueHornet Networks, Fireclick, the DirectTrack affiliate management platform and the KeywordMax paid search bid management tool. write your comments about the article :: © 2006 Computing News :: home page |