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| Alibaba.com Teams Up with Lyris to Improve Email Communication Lyris Technologies has announced that Alibaba.com will use Lyris' email marketing solution, ListManager, to deliver email campaigns to both their Chinese and international members. The collaboration will address the unique challenges of managing global marketing campaigns from China, as well as measuring and tracking the email data of more than two million registered Alibaba.com users from over 200 countries and territories. More than 500.000 people visit the site every day, most of them global buyers and importers looking to find and trade with sellers in China and other major manufacturing countries. Alibaba.com manages and tracks a wide range of customized email marketing programs to deliver timely, relevant and personalized messages to millions of users in both Chinese and English. Using Lyris ListManager, Alibaba has the ability to personalize and send communications based on a combination of user segments and behavior and then track performance, from email send to conversion. write your comments about the article :: © 2006 Computing News :: home page |