Intel Starts 'Multiply' Campaign for Intel Core 2 Duo Processor

contents

hardware

Intel says it's planning to start a new integrated branding campaign named "Multiply", which is concentrated on Intel Core 2 Duo. The Intel's campaign represents Intel's most significant marketing campaign in size and scope since the launch of Intel Centrino mobile technology. "Multiply" uses a combination of strong visual imagery and high energy music to communicate the multi-dimensional benefits consumers get from Intel Core 2 Duo processor-based PCs. In print and TV advertising, dancers, actors and artists express the impact of dual core technology in their multi-dimensional lives.

The "Multiply" campaign includes primetime and cable TV, print, online, outdoor and other ad placement and marketing efforts. Print ads begin appearing later this month, with TV and online ads launching at the end of September and outdoor ads in October. The campaign, created by McCann Worldgroup in New York, will run through the 2006 winter holiday season. Intel will also feature the music of up-and-coming bands and bring them to the world stage. Songs and artists in the ads are "Ice Cream" from the UK's New Young Pony Club, "Different Sound" from Sweden's Teddybears and "Mr. Dabada" from Spain's Carlos Jean. Streaming media, artist interviews, links to band Web sites and other bonus materials will be available on Intel's Web site.

The Intel's campaign is designed to highlight the revolutionary Intel Core 2 Duo processor and Intel multi-core technologies across desktops and mobile PCs. The Intel Core 2 Duo processor family is based on the Intel Core microarchitecture, which enables high performance and energy efficiency so consumers can do more computing while consuming less energy. With the power of dual or multiple cores, the processors manage tasks faster and run multiple applications more smoothly, such as Web browsing, downloading music or videos and conducting a virus scan. These dual-core chips also improve such tasks as viewing and playing high-definition video, protecting the PC and its assets during e-commerce transactions, and enabling improved battery life for sleeker, lighter notebooks.

write your comments about the article :: © 2006 Computing News :: home page