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| Vibrant Media Launches IntelliTXT VIDEO Vibrant Media launches IntelliTXT VIDEO, which delivers rich media creative within an in-text ad unit for the first time. IntelliTXT VIDEO brings the targeting and measurability of contextual advertising and merges it with the awareness and branding capabilities of video advertising. With IntelliTXT, every word across the Internet becomes an opportunity to engage consumers. IntelliTXT has always offered user-initiated text ads that appeared in a small window when the user demonstrated interest by mousing-over a double-underlined word or phrase. IntelliTXT VIDEO ads are delivered in the same way, but now offer advertisers the ability to include video with audio, Flash, or static images such as company logos. IntelliTXT VIDEO campaigns give advertisers access to 70 million unique users worldwide (comScore, 2006). Already IntelliTXT delivers advertising to 1 in 4 UK Internet users per month. Vibrant Media is a full-service provider for the advertiser, offering in-text creative video services and helping to plan, buy, deliver and optimise each campaign. write your comments about the article :: © 2006 Computing News :: home page |