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| Palm and Yelp to Debut Rich Local Content on Treo Smartphones Palm and Yelp have announced the release of Yelp Mobile, which has been optimized for Palm Treo smartphones. The co-branded mobile website will provide Treo smartphone users with easy access to information that enhances their mobile-computing experience. Mirroring the local search website, Yelp Mobile, which comprises hundreds of thousands of reviews, is presented in a small digestible format that enables users to easily read what the local community is saying about a specific business. The cooperative project represents Yelp's first dedicated mobile effort and is available on all web-enabled phones. The Yelp Mobile experience allows users to either search or browse for local businesses, and more importantly, taps into the collective "local knowledge" that has been generated by the Yelp community. Search for a specific business - By inputting a specific business name and city, users will have immediate access to helpful information, such as: - Standard directory information (address, phone and hours of operation, where available); - Map of the business location and its surrounding five-block radius; - Yelp star rating (1-5); - Unbiased, witty and insightful reviews from real people in the Yelp community; and - Images of reviewers and businesses photos (available only on Treo smartphones, where available). Browse for interesting local businesses - Users can input a specific location to view the most popular nearby businesses as determined by the Yelp community. - Browse businesses by category (restaurants, shopping, bars/nightlife, spas, and so forth); - Browse by neighborhood (where available); and - Refine the browse experience by neighborhood and category (where available). Palm has partnered with Yelp as the official mobile sponsor for the launch. The co-branded site will increase Palm's exposure to the highly influential and opinionated Yelp community of reviewers. Palm also will receive sponsorship promotion in the Weekly Yelp, a five-market weekly email newsletter that is distributed to the Yelp community. write your comments about the article :: © 2006 Computing News :: home page |