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| Lenovo Gets Two Gold Awards at IDEA 2006 Lenovo won two Gold Awards in the Research and Computer Equipment categories respectively, at the 2006 Industrial Design Excellence Awards, one of the world's most prestigious design competitions, sponsored by the Industrial Designers Society of America (IDSA) and BusinessWeek. Lenovo won a Gold IDEA for the innovative Opti Desktop PC, a multimedia desktop PC designed for China's tech passionate youth. The computer has a strikingly simple and clean chrome appearance and features modular components that make upgrades easy and allow users to tailor the Opti to their environment. A second gold was awarded for the design research of the Opti Desktop PC that Lenovo performed in conjunction with ZIBA Design, based in Portland, U.S.A. The research phase, dubbed the "Search for the Soul", enabled Lenovo to focus more closely on Chinese consumer culture, uncovering the design elements most meaningful and valuable for specific groups of Chinese consumers. Lenovo has won recognition for its products from multiple international competitions including Red Dot Design Awards for the Lenovo Yoga notebook and Sundial PC, an IDEA award for the Smartphone ET960, an IF International Design Award for the Next-Generation Concept PC, and a number of the Intel Innovative PC Awards. The ThinkPad also received Red Dot Design Awards in 2003, 2002 and 2000. write your comments about the article :: © 2006 Computing News :: home page |