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| Double Fusion's Tool to Support Flash Video/Audio for In-Game Ads Double Fusion has introduced full support for Flash video with synchronized audio to its software toolkit, allowing game publishers to offer advertisers the opportunity to run video advertisements in games using the video format most prevalent on the Internet. Double Fusion's richer technology increases the amount of options while reducing obstacles for both advertisers looking to enter the in-game environment and for the developers and publishers of games hosting advertising opportunities. In addition to advertisers being able to use the same video format that they already produce for the Web, the new technology also provides for standalone Flash audio ads, allowing advertisers to leverage their recognizable audio elements and sound cues within games even without a visual component. The support of Flash video with synchronized audio means that game companies are no longer bound to costly format conversions or licenses to specific third-party technologies in order to deploy high-value video advertising opportunities in their games. Video advertising yields, on average, two to three times the ad rates of static graphic ad formats. Publishers and developers can now choose to increase their advertising revenues or to achieve the same revenues with fewer placements by enabling these higher-value ads. Double Fusion was the first to incorporate branded 3D objects within games. The company prides itself on having a technology platform that is both robust and easy to integrate; the Double Fusion in-game tools have minimal impact on the development teams building the games while delivering greater functionality to the advertisers. Double Fusion's newly enhanced in-game advertising offering is part of the standard suite of tools provided at no cost to all qualified developers and publishers of games and 3D environments. Double Fusion's lineup of publisher partners includes close to a dozen worldwide, including Midway, THQ etc. write your comments about the article :: © 2006 Computing News :: home page |