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| Penthera Launches Mobile TV Software Penthera Technologies, Inc. has launched Penthera Viewer, a mobile broadcast client software suite. Penthera Viewer 1.0 is the only commercially available software solution for Windows-based, DVB-H broadcast reception. The software enables users to enjoy mobile broadcast entertainment while also providing new, revenue-rich services for mobile broadcasters and operators based on mobile broadcast services and interactivity applications. As an initial deployment, Penthera Viewer will be available on Modeo's DVB-H-enabled, demonstration handsets. Penthera Viewer is one component in the end-to-end mobile broadcast software suite offered by Penthera. Designed for a wide range of mobile platforms, Penthera Viewer provides end users with a Virtual Set Top Box on their device - a familiar paradigm easily understood by anyone who has used home digital cable, terrestrial or satellite services. Penthera Viewer comprises a platform-neutral middleware component and a graphical user interface (GUI) application for mobile devices that may be licensed together or separately. The software enables broadcast reception to a very broad potential market since it runs on devices from multiple vendors, using varying operating systems and form factors, including cell phones, PDAs, laptops, portable media players, gaming devices, and in-vehicle entertainment systems. Penthera Viewer extends mobile TV past the rudimentary service-guide/channel-changing experience by enabling a variety of user-engaging revenue opportunities associated with advertising, interactivity applications, branding, metering and uniquely licensed content. For example, the 1.0 system supports interactive elements (e.g. click-to-web, -call, -SMS, -vote, -buy) embedded in the broadcast stream. These interactive elements create new service opportunities to increase carriers' average revenue per user (ARPU). They can be embedded in the broadcast stream or inserted in advertisements customized to fit the preferences of individual users or groups of users. Various subscription and pay-per-view business models can be created with Penthera Viewer 1.0 through digital rights management capability on a per-device, per-channel or per-program basis. The application is also designed to receive mediacasts for access to saved shows, songs, advertisements, etc. Advertising and programming can be captured, aggregated, and reported anonymously for all users. Penthera Viewer is unique because it enables more than just GSM or CDMA handsets to receive live broadcasts. Penthera Viewer is portable to a wide range of operating systems, platforms, broadcast RF bands (L-band, UHF), and DTV receiver components. The client honors the DVB-CBMS standards and is compatible with the Modeo air interface specification. The application also has a configurable UI for operator-specific branding or formatting, and is available in a library version for OEM/ODMs who prefer to implement their own customized user interface. write your comments about the article :: © 2006 Computing News :: home page |