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| IndexTools Bid Management 1.0 and IndexTools Web Analytics 9.0 IndexTools has announced the launch of IndexTools Bid Management 1.0 and IndexTools Web Analytics 9.0. These latest developments offer marketers a smooth migration from mere analytics reporting towards real enterprise marketing workflow management. IndexTools Bid Management 1.0 eases the difficult task of working with multiple search engines by providing marketers a single interface for bid management and campaign optimization. Bid Management 1.0 makes it easy to get up and running with auto-setup for Google AdWords and Yahoo. (Overture) accounts, as well as automated PPC troubleshooting. The tight integration of IndexTools 9.0 Web analytics and Bid Management 1.0 makes it even easier for marketers to measure the effectiveness of their paid search advertising campaigns, determine profitability down to the keyword level and take action to increase ROI. IndexTools Web Analytics 9.0 incorporates a number of new features and enhancements that go beyond web metrics reporting to provide marketers with enterprise marketing workflow management. The product enables improved control and information sharing with Report Notes that allow colleagues to document and share best practices, as well as Custom Alerts and Color Codings to identify optimization thresholds. IndexTools Web Analytics 9.0 extends its reach into the enterprise with Custom Fields, offering customers the ability to configure the IndexTools reporting database to their unique needs. Cost of Good Sold Reporting gives customers the power to track their margins on individual products sold online; while Order Reconciliation enables users to cancel or confirm orders from within the reporting interface. Other enhancements include more robust security management and first-party cookie support. write your comments about the article :: © 2006 Computing News :: home page |