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Launch of Hotxt Set to Change the UK Text Market

Hotxt is a new text proposition targeting the 16-25 age group and is set to be the next big thing in the text market. It is the first text service to offer customers the lowest cost with the freedom of network and more benefits than SMS.

Just as Skype is telephony over the Internet, Hotxt is texting over the Internet. Hotxt's technology provides cheaper texting and currently works on most Java enabled phones across all UK networks apart from pre-pay 02 and 3.

Hotxt is easy to load, personal and secure, with all messages sent to a personal Hotxt Tag rather than a mobile number and access to the application protected by PIN. Unwanted senders can be blocked at the click of a button, offering users protection from text bullying, text pests and spam.

Users have the advantage of controlling the inbox, compared to SMS where a message is received without any control. The user interface is similar to SMS with an inbox, sent messages, saved messages and contacts/friends functionality. The mobile connects to the Hotxt server periodically to check messages and to send messages.

Total privacy is offered as a PIN number protects the inbox, allowing users to ensure that messages cannot be read by anyone else. Alerts and preferences can be set via the Hotxt web site using the user's Tag and PIN to validate the user.



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