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| Trillium to Provide TS Quality Solution to BT Trillium Software has announced that it is to provide its TS Quality enterprise data quality software solution to global telecommunications provider BT on an enterprise-wide licence basis. The agreement extends an existing licence based on user numbers, to permit BT the flexibility of unlimited, worldwide use of TS Quality as it pursues a strategic goal for Total Data Quality in a drive for continuous improvement in customer service and business performance. "Customer name and address information is an extremely valuable BT asset", said James Gault, programme director, product and customer data platforms. "We must manage the quality of that data with strategic intent in all corners of the organisation. TS Quality is now BT's global standard for customer name and address data quality processing; helping us in the quest to ensure the accuracy of our data wherever and however it is stored or enters our organisation so that it is fit for all of our business purposes". According to Gault, TS Quality enables BT to standardise source data formats, to recognise and handle duplicates, and to mould fragmented records into linked information. Across multiple systems, this data quality regimen benefits hundreds of vital business processes, among them: • CRM: Helping to ensure clean data and a single customer view for BT's Siebel customer relationship management (CRM) investment; one of the largest implementations anywhere in the world. • Regulatory Compliance: Compliance with undertakings agreed with OFCOM's Telecomms Service Review to ensure all service providers have transparent and equal access to the nationwide local BT network. • Sales and Marketing: Enabling improved relationship intelligence allowing sales and marketing campaigns to be improved. This was valuable in launching BT Mobility, the mobile phone company and is aiding up-sell and cross-sell activity. • Customer and Account Services: Enabling customers telephoning BT to be quickly and accurately identified so they can be automatically connected with the correct account team. Call centres are finding customer files can be located swiftly. • Field Service: Customer faults reports are better handled since engineers, once delayed by sometimes incomplete or inaccurate addresses when on call-out, are now finding erroneous addresses a rarity. BT is also an extensive user of TS Discovery; Harte-Hanks Trillium Software's data profiling and analysis solution. BT employs TS Discovery to gain insight and understanding of data and quality issues hidden within them, enabling the automated construction of rules for data quality improvement via TS Quality, and for better communication management. write your comments about the article :: © 2006 Computing News :: home page |