Skura Corporation Unveils SFX Viewer

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Skura Corporation has announced the launch of SFX Viewer at this year's IRM Conference. SFX Viewer will allow your sales force to leverage all of the information in your CRM application to deliver an optimal physician call utilizing a tablet PC. Driven by extensive, global client input, SFX-Viewer marks a significant breakthrough that encompasses true Closed-Looped 1 to 1 Marketing. The SFX Viewer interface itself "engages" the physician because it employs branching logic based on physician responses.

The messages then change to create a more relevant interaction and uses an appropriate flow of message that can segue to medical journal articles, charts and graphs, video clips, survey questions, or a follow up item pick list. It is the combination of the relatively large viewing screen of the tablet, the doctor being able to take the stylus and do the navigating, and a more flowing presentation including video clips that makes it more appealing.

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