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msystems Launches FlashDisc

msystems has introduced FlashDisc, a new flash-based storage category marketed in conjunction with its global brand partners. FlashDisc offers the ubiquitous and simple USB interface, which allows sharing of data on virtually any PC or Mac. With 16 to 32 megabytes packed into an innovative design, people can use FlashDisc to store and share approximately 400-800 documents, 10-20 presentations, 40-80 photos or 15-30 minutes of music.

"With the decline of the floppy diskette as a widely-used storage medium, the megabit growth and increased functionality of our U3 smart drives, people are confronted with an apparently unmet need to easily and affordably share photos, documents and other files with family, friends and work colleagues", said Tzipi Ozer-Armon, general manager for msystems' Retail and Enterprise division. "Anticipating the growing acuteness of this need, msystems is proud to present FlashDisc, an exciting new category poised to radically transform the way people share their data. Together with our global brand partners, we are bringing FlashDisc onto the retail media shelf for this exciting new expansion opportunity". FlashDisc will be launched in stores during March and April.



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