Hasidic Hip-Hop From Ta'shma
JMG recording artists Ta'Shma are quickly rising on the college radio charts and creating a unique story with their debut CD Come Listen. The duo are breaking ground as the first hip hop Hasidic group to have their songs played on over 80 college radio stations across the country only 3 weeks after the album's release. The duo has cracked Top 30 on many of the stations and has entered the CMJ Hip-Hop Charts.
Come Listen is the first CD by Hasidic Rappers Chunah Silverman and Menachem Shapiro. The duo has created a unique niche in the ever changing world of hip-hop by combining beats with traditional Jewish melodies and spirituality. Come, Listen was released on September 19th and was produced by Alon Cohen (Matisyahu, E-Shy and Forgiveness) for 12 Tribe Sound.
Ta'Shma's CD includes an A-list of guest performances ranging from world-class musician Andy Statman to Hasidic reggae star Matisyahu to up and coming rapper E-Shy. Saturated with inspired musings (taken from the mystical treasure chest of Hasidic thought, ) as well as traditional Hasidic melodies (Nigunim) the CD could be called a tribute to Hasidic Hip-Hop, but actually it is something far more unique. Chunah and Menachem have truly blazed their own trails by making use of an ancient method of dialogue to deliver an eternal message of faith and yearning.
Commenting on Ta'Shma's success on college radio, David McLees, President of JMG stated: "Obviously we are very pleased that the album and the guys are being embraced at the college level. This release is special, both in its' intent and execution. Ta'Shma is a unique talent and we expect good things as the story unfolds." Adam Lewis, Co-Owner of Planetary Group stated: "We are pleased to be working with Ta'Shma at college radio. Our National campaign is just underway and we are off to a great start at the format."
Adds Daniel Seliger, President of 12 Tribe Sound: The Hasidic world is dripping with talent and this scene is bigger than one artist. Matisyahu set this whole scene on fire and now other sparks are beginning to catch light. Ta-Shma is one of those and they are crucial to the development of the movement. Ta-Shma and Matisyahu are very different artists with different genres and different personalities. But yet they do have some obvious similarities, they are both Hasidic Jews and most importantly they both view their music as a way to deliver a positive spiritual message, increase awareness in G-d and uplift all peoples.
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